Google business models and revenue sources #ewseco

Google functions under diverse business models and revenue streams. Presented here are five illustrations:

1. The primary source of revenue for Google is the advertising displayed on its search engine and various platforms such as YouTube. In 2020, Google's advertising revenue reached approximately $147 billion, making a substantial contribution to its profits.

2. Cloud Services: Google Cloud provides cloud computing services to enterprises, generating revenue through subscription-based frameworks. The revenue from Google Cloud in 2020 was about $13 billion, displaying an increasing impact on profits.

3. Sales of Hardware: Google markets hardware items like Pixel smartphones, Nest smart home gadgets, and Chromecast. The revenue from hardware sales in 2020 was about $10 billion, with profit margins varying among product categories.

4. Play Store: Google gains revenue from the Play Store by receiving a share of app sales and in-app transactions. The revenue from the Play Store in 2020 was estimated at $10 billion, with substantial profit margins attributed to the digital essence of the platform.

5. Licensing and Other Services: Google also derives revenue through licensing contracts, collaborations, and other services such as Google Workspace (previously known as G Suite). These services collectively contribute to Google's overall revenue and profits.

Like the topic? Participate in our workshop tickets here