There are many reasons why a company might choose to enter into a partnership with another company. Some of the most common reasons include:

1. Access to new resources: A partnership can provide a company with access to new resources, such as technology, distribution channels, or expertise.

2. Sharing of risks and costs: A partnership can allow two companies to share the risks and costs associated with a project or venture.

3. Expanded reach: A partnership can help a company expand its reach and access new markets.

4. Improved efficiency: By partnering with another company, a company can often achieve greater efficiency and cost savings through the sharing of resources and expertise.

5. Innovation: Partnerships can foster innovation and allow companies to develop new products or services more quickly.

6. Competitive advantage: A partnership can give a company a competitive advantage by allowing it to offer a wider range of products or services to its customers.

Find more partner-related wisdom in the following books: